An art director who tells you the truth.
Senior-level knowledge mostly lives in people's heads. It gets passed on by luck.
How to read a brief for what it isn't saying. How to present to a room that has already made up its mind. How to give feedback that makes the work better and the designer stronger.
None of that is in a software tutorial. Most designers pick it up from the right boss, the right project or the right late night in the studio. Plenty of good designers never get that luck. They stay in the long middle, doing good work and waiting to be trusted with bigger work.
In|Between writes it down. Practical PDF courses and Figma templates a working designer can open on Monday morning and use on the project in front of them.
Built by a working art director, from real client work. Not theory.
In|Between is written by an art director who still runs projects, sits in client reviews and signs off on work. Nothing here comes from a textbook or a thread. If a framework is in a course, it has been used on a deadline, with a real client, and it held up.
No founder photo and no personal brand. The work is the point.
Every product is tested on a real project before it ships.
Use it
The method runs on a live client project first, with a real deadline.
Cut it
Anything that didn't hold up under pressure goes.
Write it
What's left is written down plainly, with the files we actually used.
Ship it
Only then does it go on the shelf.
Who it's not for.
If that's you, no hard feelings. There are good free resources for all three. This isn't one of them.