Vol. 02For designers 2–10+ years inIndia

You're not behind.
You're in|between.

PDF courses and Figma templates for designers moving from doing the work to leading it.

02The gap

The long middle of a design career is where most people stall.

You can already design. The next level asks for things no software tutorial teaches.

  1. 01Craft → Thinking

    Framing problems, decoding briefs, making strategic calls.

  2. 02Doing → Leading

    Directing others, presenting to clients, owning outcomes.

  3. 03Then → Next

    Building a career that AI makes stronger, not obsolete.

03Who it's forLevels 01–04

Where are you, honestly?

Four stages of the same career. Most designers who find In|Between are standing at 02.

01Intern / foundationLearning how projects workI can use the tools. I don't know how real projects work.
02Designer / senior designerGood work, not yet trustedMy work is good. Why am I not being trusted with bigger things?
03Design lead / art directorLeading without a manualI'm managing people and clients now, and nobody taught me how.
04ACD / creative directorLeading through changeHow do I lead a team, and a business, through the AI shift?
05What we believe

What we believe

  1. Practice over noise./01
  2. Systems over motivation./02
  3. Senior thinking, written down./03
  4. Honest about AI./04
  5. One next step./05
06The promise

No fluff, no fake urgency, no recycled tips. Just the frameworks an art director actually uses — built from real practice, ready to use on your next project.

07FreePDF · 1 sheet

The Senior Designer Checklist

What a senior designer checks before, during and after a project, on one sheet. Use it on the next brief that lands on your desk.

One email with the PDF, then the newsletter. Leave in one click.

Stop executing. Start deciding.*AI takes the tasks. Keep the judgement.*Seniority is a behaviour, not a title.*